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I confess. Prior to learning about SEO software and Web promotion trade, I was of the opinion that Google was the best thing ever. I Googled everything from people, to pictures, to news stories to obscure objects and naively trusted the results. Then I learned about SEO products and a new field dedicated to website marketing, and my attitudes were never the same. But even before that, having done a bit of reflective reading, I got a hunch that search engines, Google included, know far from all, and divulge to the users a tiny portion of that.

My search escapades soon persuaded me that Flikr is a more comprehensive image search source, that with the help of Digg I can get nice current events stories without having to rummage through Google SERPs (rummaging is more appropriate than Google search), and human search is better administered by Facebook. It seems that when I search for odd gadgets on Google, the results are almost always inaccurate, to put it kindly. Try Googling for SEO products and other SEO related topics on Google and you are almost prepared to lose your sanity. I mean, tell me, what’s the relationship between SEO products and career webpages or Web casinos? Turns out in my frustrations.

So when news of free link building software and the entire field built around it entered my modest worldview, my doubts about domains popping up on page one of Google grew virally. Do they deserve to be there and whose fault is it, Google or site promoters using SEO programs. The ethical quandary is immense. Do I quit using my SEO keyword ranking tool or do I seize using Google instead? I decided that I can’t boycott Google just yet. At least not till the worthy competitor enters the game. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will continue playing with my SEO products.

Frankly, SEO applications is the reason why folks like myself get some visibility online. Sophisticated as they are, search engine web bots are unlikely to find some no-name guy and position his site highly. In this regard, I am a steadfast advocate of SEO applications and organic search. If it was all about the paid search, the corporate entities would destroy me before I knew it. And there are up to one thousand organizations on the Fortune roll! But here is another thing that irks me and other backlink checker users, I am sure. There are guys who buy SEO products and use them to sell shoeson career sites and the like. What we have is junk that not only permeates the web but is also well indexed by Google.

What is the public reaction to this? People search for SEO program reviews and will instead find junk search findings. They get disillusioned. So much for the “Internet democracy”. Does this imply that SEO product and service field is bad? Probably not.

The abusers of SEO applications need to stop bastardizing the Web but it’s like ordering hackers to stop hacking. The sad side about it is that black hat SEOs are overusing the opportunity to be visible on the Web that is offered to the little person like myself. For now we just have to tolerate them. We can only wish that Google will put more emphasis on finding the schemers unethically using SEO software, and if Google doesn’t, the big Google will.